What tie-in toys will be available?
On June 9, 2000, Toy Biz (a division of Marvel Enterprises) announced that it had won the exclusive contract to produce action figures, dolls, marbles, plush toys, flying toys and watches for the Lord of the Rings trilogy. Unofficial sources say New Line received a multi-million dollar upfront payment, as well as a 14% royalty rate. Rings toys will probably not be seen until shortly before the first film's December 14 release date.
Decipher Inc. has been granted the worldwide exclusive rights to create and market a tie-in trading card game.
New Line Cinema has yet to award the licenses for apparel, electronic toys, interactive and video games, and gifts and collectibles.